Texas Instruments Company Brief

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Company Brief
Texas Instruments

by Faulkner Staff

Docid: 00016023

Publication Date: 2208

Report Type: VENDOR


Texas Instruments (TI) – the company that invented the handheld
calculator in 1967 – is one of the world’s largest semiconductor makers.
Headquartered in Dallas, Texas, TI operates design, manufacturing, and
sales sites in more than 30 locations in 18 countries and serves nearly 100,000 customers
around the globe. The company divides its business primarily into analog,
embedded processing, digital light processing, and educational technology segments. This company brief highlights TI’s
history and recent activity.

Report Contents:

Fast Facts

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Name: Texas Instruments 
12500 TI Boulevard
Dallas, TX 75243
Phone: (972) 644-5580
Toll-Free Phone: (855) 226-3113
Web: http://www.ti.com/
Type of Vendor: Semiconductor, Electronics Manufacturer
Founded: 1930
Service Areas: Global
Stock Symbol: TXN (Nasdaq)


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Texas Instruments (TI) – the company that invented the handheld
calculator in 1967 – is one of the world’s leading semiconductor
makers. Headquartered in Dallas, Texas, TI operates design,
manufacturing, and sales sites in more than 30 locations in 18 countries and serves
100,000 customers around the globe.

Employing approximately 30,000 people worldwide, TI operates four
segments: analog, embedded processing, digital light processing, and
educational technology. TI’s products
are sold to original equipment manufacturers (OEMs), original design
manufacturers (ODMs), contract manufacturers, and distributors. TI’s
trademark DLP technology enables display solutions that employ optical
semiconductors to digitally manipulate light, producing high picture
quality across a broad range of products including HDTVs; projectors for
business, home, education, and large venues; and Digital Cinema (DLP
Cinema). TI’s analog chips are an essential element in today’s digital
world, converting “real-world” signals such as voice, sound,
pressure, temperature, and electricity into the 1s and 0s that power
modern digital devices.

Texas Instruments was founded in Newark, New Jersey, in 1930 as
Geophysical Service Inc. (GSI), starting out as an independent contractor
specializing in the reflection seismograph method of geophysical
exploration. In 1934, it moved to Dallas, Texas, and in 1939 it changed
its name to Coronado, with Geophysical Service Inc. as a subsidiary. In
1941, GSI was purchased by H. Bates Peacock, J. Erik Jonsson, and Cecil H.
Green, three GSI employees, and by Eugene McDermott, one of the two
original founders of Geophysical Science. The company produced
military electronics during World War II, including submarine detectors
for the US Navy. In 1951, the Geophysical Science name
was changed to Texas Instruments, and the following year the firm purchased a license from Western
Electric to manufacture transistors, leading to its
entrance into the semiconductor business.

Many milestones followed, including the production of the first
commercial silicon transistor, the first commercial transistor radio, the
first integrated circuit, and the first electronic handheld
calculator. These landmarks were followed by others including the
invention of the single-chip microprocessor, the first single-chip speech
synthesizer, the first single-chip DSP, and the first single-chip 32-bit
artificial-intelligence microprocessor. TI also demonstrated the first
integrated circuit with both silicon and gallium arsenide components on
the same chip and the TIRIS system for automatic radio-frequency

In 1996, TI sold its defense business to Raytheon. It then purchased
Amati Communications in 1998 and sold its stagnating memory chip
operations to Micron, with TI retaining a 15 percent stake. In 2001, it
reported plans to lay off 2,500 workers in reaction to a softening market
for its chips. It acquired a majority interest in wireless software
developer, Condat in 2002. Then in 2003, it acquired Radia Technologies
and sold its remaining interest in Micron. In 2004, it named COO Rich
Templeton to succeed Tom Engibous as CEO, named Hans Stork as CTO, and
Jean-Francois Fau as president for TI Europe. TI began cooperating with
Impinj in 2005 to launch products compliant with the EPCglobal Class 1,
Generation 2 standard for RFID products.

In 2006, it sold its Sensors & Controls unit to Bain Capital for $3
billion USD. In 2007, it won the defense of its US District Court patent
case with Microprocessor Enhancement Corp., which had sought more than $94
million USD and a permanent injunction against TI’s C6000 DSP platform. It
reported that it would make reductions in employment in 2009 because
“demand has continued to weaken with the slowing economy.” In 2011, it
acquired National Semiconductor, making it the world’s third largest
semiconductor manufacturer. In 2014, TI expanded its operations by opening
a new facility in Sugar Land, TX. In 2015, TI was in talks to acquire
Maxim Integrated Products, but the discussion stalled in December 2015 as
a result of a pricing dispute. In 2018, the company made news headlines
when it dismissed Brian Crutcher as CEO after an unspecified
code-of-conduct violation. It then reappointed Rich Templeton as CEO.

As of its 2021 fiscal year, Texas Instruments reported revenues of $18.34 billion from its three
operating units – Analog, Embedded Processing, and Other, which includes DLP (digital light processing) and
Calculators and Education Technology. The Analog business is the largest unit, accounting for $14.05
billion of the year’s revenue, followed by Embedded Processing with $3.05 billion, and Other with $1.25 billion. IT’s
key markets (with percentage of revenue) are: Industrial (41 percent), personal electronics
(24 percent), automotive (21 percent), communications equipment (six percent), enterprise systems
(six percent), and other (two percent).

Key Executives

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TI’s key executives are listed below.

  • Richard K. Templeton – Chairman, President, and Chief Executive Officer
  • Haviv Ilan – Executive Vice President and Chief Operating Officer (COO)
  • Ahmad S. Bahai – Senior Vice President and Chief Technology Officer
  • Kyle M. Flessner – Senior Vice President, Technology & Manufacturing Group
  • Mark S. Gary – Senior Vice President, Analog Power Products
  • Hagop H. Kozanian – Senior Vice President, Analog Signal Chain
  • Shanon J. Leonard – Senior Vice President, Human Resources
  • Rafael R. Lizardi – Senior Vice President and Chief Financial Officer, Finance and Operations
  • Keith C. Ogboenyiya – Senior Vice President, Marketing
  • Krunali Patel – Senior Vice President and Chief Information Officer, Information Technology (IT) Solutions
  • Mark T. Roberts – Senior Vice President, Sales and Marketing
  • Amichai Ron – Senior Vice President, Embedded Processing and DLP Products
  • Cynthia Hoff Trochu – Senior Vice President, Secretary and General Counsel, Legal
  • Christine A. Witzsche – Senior Vice President, Communications and Investor Relations
  • Mohammad Yunus – Senior Vice President, Manufacturing Operations

Major Products

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Table 1. TI’s Products and Services

Business Segment

Products & Market Segments

Analog &
  • Amplifiers
  • Audio
  • Automotive
  • Clocks and Timing
  • Communications Equipment
  • Data Converters
  • Die & Wafer Services
  • Enterprise Systems
  • Industrial
  • Interface
  • Isolation
  • Logic & Voltage Translation
  • Microcontrollers (MCUs) & Processors
  • Motor Drivers
  • Personal Electronics
  • Power Management
  • Reference Designs
  • RF & Microwave
  • Sensors
  • Space & High Reliability
  • Switches & Multiplexers
  • Wireless & Connectivity
  • 3D Printing & Direct Imaging
  • 3D Scan & Machine Vision
  • Automotive
  • Display & Projection
  • Spectroscopy & Optical Networking
Calculators & Education Technology
  • Accessories
  • Basic Calculators
  • Computer Software
  • Data Collection
  • Elementary Calculators
  • Financial Calculators
  • Graphing Calculators
  • Scientific Calculators
  • TI Connectivity Cables
  • TI-Innovator
  • TI-Nspire Navigator

* Digital Light Processing (DLP) technology is an all-digital
display technology that is used in TVs, projectors, and cinema products.

Major Competitors

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Recent Activity

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In May 2022, Texas Instruments (TI) broke ground on a new 300-mm semiconductor wafer fabrication plants (“fabs”) in Sherman, Texas.
The new facility is part of a $30 billion plan that is being touted as the largest private-sector economic investment in Texas
history. The Sherman site could eventually house up to four fabs and create 3,000 new jobs to meet demand over time as semiconductor
growth in electronics, particularly in industrial and automotive markets, is expected to continue well into the future. Production from
the first Sherman fab is expected to begin in 2025.

Exhibiting its commitment to creating new products for the automotive industry, Texas Instruments unveiled a new chip that improves
how advanced driver assistance systems (ADAS) sense objects. The AWR2944 radar sensor increases the ability to quickly detect objects,
monitor blind spots, and efficiently navigate turns and corners. The sensor integrates a fourth transmitter to provide 33 percent higher
resolution than existing radar sensors, enabling vehicles to detect obstacles more clearly and avoid collisions. In addition, its unique
hardware, supported by Doppler division multiple access (DDMA)-based signal processing, improves the ability to sense oncoming vehicles
at distances up to 40 percent farther away.


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