Orange (France Telecom) Company Brief

PDF version of this report
You must have Adobe Acrobat reader to view, save, or print PDF files. The reader
is available for free

Company Brief
Orange (France Telecom)

by Faulkner Staff

Docid: 00012825

Publication Date: 2207

Report Type: VENDOR


Orange S.A. (France Telecom), which began its life as France’s Post Telegraph and Telephone (PTT),
is a communications holding company that offers legacy fixed line, mobile, and
Internet services in countries throughout Europe, Asia, Africa, the Middle East,
and the Americas. This company brief looks at Orange’s operations in greater detail.

Report Contents:

Fast Facts

[return to
of this report]

Name: Orange
78 Rue Olivier de Serres
75505 Paris Cedex 15
Phone: +33 (0)9 69 36 39 00
Type of Vendor: Communications Service Provider
Founded: 1889 (Direction Generale des Telecommunications)
Service Areas: EMEA, including France, as well as North America
Employees: 148,000 (2021)
Stock Symbol: ORAN (NYSE)


[return to
of this report]

Orange is one of the leading operators for mobile and Internet
services in Europe and Asia, as well as global powerhouse for corporate
telecommunications services. The company, headquartered in France, has "148,000+
employees" (2021) worldwide, and provides 4G and 5G services in a number of countries. Orange
also provides a combination of wireline, wireless, Internet services, Internet
TV, and hosting services in 35 countries with fully owned or partially owned
subsidiaries and partnerships in each country.

Orange also offers Orange Business Services (formerly Equant), a networking
business that offers services to multinational corporations that provide networking services
worldwide over its IP backbone, submarine cable, wireless, and satellite
segments. Orange’s services are available in Europe, North America, Latin
Australia, Asia Pacific, the Middle East, and Africa. Orange is one of the
world’s largest operators of mobile and Internet services in Europe and Africa,
as well as a global leader in corporate telecommunications services.


  • Serves an area that includes 47.2 million homes capable of receiving FTTH (fiber-to-the-home) services.
  • Supports 240,000 kilometers of undersea cable.
  • Invests EUR700 million (US$813 million) in research and innovation.
  • Supports 21.9 million Orange Money customers
  • Provides services for 259 million customers.
  • Holds 6,857 patents.
  • Boasts its N1 mobile network in France.


Orange’s international strategy is to offer what it calls an "unmatched
experience" to customers worldwide. This is done specifically by consolidating
the markets in which it operates, and by combining / diversifying its activities
in order to take advantage of mobile technology in new markets such as banking
and finance. The
company also seeks to use its strengths in innovation as a key differentiator
over competitors. In addition, Orange’s strategy centers around five "action

  • Enriched connectivity to perform better on every front.
  • Reinvented customer relationships through personalized
    relationships, transformed sales spaces, and digitized customer
  • An established "people-oriented" and "digital employer" model
    that is backed by digital technology and encourages commitment.
  • Support for enterprise customer transformations by putting
    technology at the heart of its transformation projects.
  • Capitalizing on its assets and future "key" markets such as
    mobile banking and connected objects to diversify assets.


Orange can trace its roots to 1889 as Direction Générale

des Télécommunications, and then as an arm of the French Administration
in the
early twentieth century. On January 1, 1991, the company was declared an

autonomous, state-owned entity subject to commercial law. The company’s
change was the result of France’s Telecommunications Regulation Law,
which went
into effect on the same date. The law freed the company, then known as
France Telecom, to compete with other
companies for various telecommunication services within the nation and
gave it the right to control its own budget. Significant milestones
include the

  • 1996 – French Senate calls for the disposition of a 49
    percent interest in
    France Telecom to be sold in 1997.
  • 1999 – Agrees to acquire Global One, its three-way alliance with
    Sprint and Deutsche Telekom.
  • 2000 – Acquires Orange UK and unites it with its own wireless business
    under the Orange name.
  • 2001 – Purchases Equant and merges it with Global One.
  • 2004 – Adopts a new organizational structure that is built on its core
    businesses of mobile and broadband with five operational divisions and five
    performance divisions.
  • 2005 – Buys all the remaining shares of Equant that
    did not already own; the 45.8 percent share of the networking unit cost
    EUR564 million … Signs an agreement to buy the Amena wireless unit of
    Auna, a Spanish
    communications company.
  • 2006 – Merges its Wanadoo Internet services unit with the Orange
    Group to further the marketing of the Orange brand … Merges its Equant
    Networking unit under the Orange brand as Orange
    Business Services.
  • 2007 – Acquires Spanish ISP from Deutsche Telekom.
  • 2008 – Adopts the Web site as the group’s
    global Web site to
    further underline the importance that it puts on its wireless business.
  • 2009 – Acquires Data & Mobiles, a fleet management
    operator … Sells Web businesses and to Rue du
    Commerce in February … Signs an agreement with Rue du Commerce to sell
    Alapage, a cultural-product selling Web site … Purchases 100 percent
    of online advertising firm Unanimis … Merges its Orange UK operation
    with Deutsche Telekom’s T-Mobile UK operation in a 50:50 joint venture,
    Everything Everywhere Limited.
  • 2010 – Rolls out an SMS and MMS-based
    advertising service .. Signs with TF1 Publicite to begin offering
    television advertising … Settles its
    longterm dispute with Orascom Telecom over the ownership of
    Mobinil; joins
    its Orange Business Services division with the VMWare cloud initiative …
    Completes the acquisition of 40 percent of Meditel, a
    mobile provider in Morocco … Launches Orange Business Services’ Cloud

    Computing initiative.

  • 2011 – Adds the Orange Android tablet to its
    product line of tablet computers … Launches the Samsung Wave to allow
    customers to use contactless, Near Field Communications (NFC) … Completes
    sale of 33.3 percent of Orange Cinema Series to Canal+.
  • 2012 – Acquires a 92.9 percent stake in Egyptian carrier Mobinil for EUR1.5
  • 2013 – Approves a motion to officially change its operating name from France
    Telecom to Orange in order to better align its title with its service
    brands … Completes LTE coverage for the entire Paris metro area. 
  • 2014 – Signs an agreement to acquire Spanish
    telecom firm Jazztel for EUR3.4 billion, and announces plans to use the
    acquired assets to expand its telecom offerings in Spain, with a particular
    focus on fixed/mobile converged products.
  • 2015 – Announces Marc Rennard (customer experience and mobile
    financial services) and Bruno Mettling (AMEA) as Deputy CEOs, Laurent
    Paillassot as Orange Spain CEO, and Jerome Barre as EVP for Human Resources.
  • 2016 – Acquires mobile operator Airtel …
    Sells its 50 percent share in EE to BT.
  • 2017 – Enters into a landmark collaboration deal with Microsoft to
    focus on delivering large-scale, end-to-end IoT (Internet of Things)
    technology to boost digital processes for the manufacturing sector.
  • 2018 – Begins conducting 5G testing in "zones" throughout France.
  • 2019 – Sells its investment in BT Group for GBP486 million (US$598
    million). Establishes an LTE roaming agreement with AT&T, KPN, and
  • 2020 – In a joint project with Google, lays the first France-to-US submarine cable
    in more than
    15 years, expanding connectivity between Europe and North America.
  • 2022 – Capgemini and Orange announced a plan to set up a new company named “Bleu”
    that will provide a “Cloud de Confiance” service that meets sovereignty requirements of the French State.

Key Executives

[return to
of this report]

Orange’s key executives include:

  • Chairman — Jacques Aschenbroich
  • CEO — Christel Heydemann
  • Delegate CEO and Executive Vice President of Finance, Performance and
    Development — Ramon Fernandez
  • Deputy CEO and Executive Vice President of People & Group Transformation and Chairman of Orange Business Services — Gervais Pellissier
  • Deputy CEO in charge of Orange’s operational activities in Europe (outside France) — Mari-Noelle Jego-Laveissiere
  • Deputy CEO in charge of mobile financial services and Chief Executive Officer of Orange Bank — Paul de Leusse
  • Deputy CEO of Orange and CEO of Orange France — Fabienne Dulac

Major Products

[return to top of this report]

Orange provides voice, data,
Internet, video, and business services in France and on a
global basis. The company is the nation’s primary local and long distance telecom
provider and also holds the administrative and operational responsibility for
one of France’s broadcasting networks. Table 1 provides a list of the company’s
products and services.

Table 1. Orange Products and Services
Product/Service Description

Fixed Wireline

Orange France offers local, long distance, and
Internet access services and telephony equipment. The Orange Group
also offers fixed telephony in other countries, primarily in
Spain, Poland, Senegal, and Belgium.


Orange Group offers wireless voice, data, handsets,
smartphones, prepaid wireless, mobile Internet, contactless payment,
and video services in France, the UK, and in more than 30 other countries
around the world. Not all services are available in all countries.
Orange France offers distinct wireless platforms for the major smartphone
platforms incluidng Apple’s iOS and Google’s Android. In addition,
Orange launched the International Airtime Hub, designed to provide
wholesale services to mobile operators. The Hub provides two services:
Roaming Recharge, which allows customers to add airtime to their
accounts while traveling; and Airtime
Transfer, which allows domestic customers to send airtime recharges to friends
or family traveling abroad.


Orange Group offers a number of Internet access
selections, depending on service area. These include:

  • Fixed Wireless – called Livebox in France and
    available under different names in many other countries.
  • Fiber – available almost exclusively
    in France.
  • ADSL – the legacy access wireline option in France
    and many other countries.
  • Wi-Fi – available in France and a number of
    other countries.
  • Dial-up Access – no longer actively marketed
    unless requested or already under a service plan.
  • HD Voice – in the Dominican Republic,
    Uganda, Switzerland, and three countries in the Africa, Middle
    East, and Asian market.


Orange France offers Orange TV cable services,
which can include the Orange Cinema Series and Orange Sport
packages. In addition, Orange offers Internet TV and Mobile TV
services in France and in countries around the world.


Orange France offers bundles of voice, data,
Internet, TV, and wireless in France. In most services areas,
wireless and Internet can be bundled and fixed and TV services are
available in selected areas.

Orange Business Services

Orange Business Services
offer a wide variety of services to businesses, especially
multinationals. Service is available around the world and includes:

  • Networks – Business VPN, Managed WAN,
    Managed LAN, Performance Management.
  • Mobility – Mobile voice, SSL, Secure
  • Telephony – VoIP, Business Talk
    Global, Converged voice and data.
  • Unified Communications.
  • Conferencing – includes Telepresence services.

  • Collaboration – Managed Microsoft
    Exchange; audio, video, and Web conferencing; collaborative work
    space; Business VPN videoconferencing.
  • CRM – Contact Center services, Network
    IVR, Network Contact Manager.
  • IT Solutions – Cloud Computing and
    Security services.
  • Professional Services – Program and
    Project Management and Consulting services.
  • Cloud Computing & Virtualization – to be
    provided by Orange Business Services throughout its service
  • Service Management.
  • Industry Solutions – designed for
    finance, maritime, air transport, and healthcare.

Orange Healthcare

Orange Group’s initiative to promote e-healthcare,
including telehealth services, mobile healthcare, and collaborative

Wholesale Services

Orange Group provides voice, mobile, Internet
bandwidth, and mobile content services to mobile operators, carrier
service providers, and IP service and content providers.

Network Description

Orange offers a secure global VPN IP network that links more than 400 sites
in more than 220 countries and territories, as well as 325,000 client sites.
This network employs technology such as Ethernet, VDSL (very-high-bit-rate
digital subscriber line) / fiber, 3G / 4G / 5G, LoRa digital wireless data
communication technology, and LPWA (low-power wireless array) / IoT (Internet of
Things). Orange also owns and operates fixed line networks in
France, Poland, Senegal, and other countries; is the competitive fixed-line carrier
in Romania, the UK, and Spain, where it rents the network elements; and offers fixed-line broadband (ADSL) services in France, Poland;
and different Africa-Middle East countries.

Orange’s global footprint is shown in Figure 1.

Figure 1. Orange’s Footprint

Figure 1. Orange's Footprint

Source – Orange


Orange’s global backbone also includes access to the
European Broadband Networks (EBNs), which connects 33 major cities of Europe from
Bristol, UK, to Warsaw, Poland. The EBN connects to a large number of
submarine cables.


Orange also uses satellite communications to provide several services

  • Connection of French overseas holdings to the general backbone.
  • IP or voice links to other operators.
  • VSAT (Very Small Aperture Terminal) services to Orange Business Services

To provide these services, Orange uses capacity available on
its satellites or capacity rented from satellite operators (Eutelsat, Intelsat,
and NSS). Satellites are also used to provide fixed broadband access in areas
where access is difficult, such as remote mountain areas. They also allow the
Group to provide its ADSL customers with the Orange TV service in areas where
ADSL is available but with insufficient bandwidth for television.


Orange has rolled out GSM in every
country where it has a mobile network, has introduced EDGE in many, and has
rolled out 3G/UMTS in mobile networks in Europe. In addition, the Group is in
the process of rolling out 4G LTE in Europe, as well as select nations in
Africa, Asia, the Americas, and the Middle East. In addition
to Orange’s proprietary networks, the carrier offers roaming services on more
than 650 mobile networks in about 200 countries and territories. The company
also offers Wi-Fi access in many countries.

Major Competitors

[return to top of this report]

Orange’s top competitors include:

Recent Activity

[return to top
of this report]

In May 2022, Capgemini and Orange announced their plan to set up a new company named "Bleu" that will provide
a "Cloud de Confiance" service that will meet sovereignty requirements of the French State, public
administrations, and critical infrastructure companies with privacy, security, and resiliency needs as determined
by the French State. Bleu will provide its customers with an independent, trusted cloud platform containing a
broad catalog of digital solutions and cutting-edge collaborative tools. The partnership promises a significant
step forward in accelerating France’s digital transformation.

In July 2021, Orange outlined its goals for three of its growth drivers: Orange Africa & the Middle East,
Orange Business Services, and Orange Cyberdefense. The company sees strong value-creating potential in Africa
and the Middle East due to three sources of growth that cover both individual and business customers: data,
which will continue to grow thanks to 4G penetration among customers; fixed broadband, which will benefit from
Orange’s leadership in connectivity; and mobile financial services, where revenues are expected to reach almost
one billion euros by 2025. By 2025, Orange Business Services is expected to generate more than 55 percent of its
revenues from three main areas of growth: digital (cloud, digital & data, IoT, cyber), integration services, and
new connectivity services. Lastly, Orange Cyberdefense will take steps to seize new opportunities for external
growth through the possible creation of a standalone subsidiary. The Group aims to achieve double-digital revenue
growth, higher than that of the market, and an EBITDAaL margin in the medium term about double that of today.

After more than a year’s delay, Orange spun off its investment fund arm into
a separate legal entity renamed Orange Ventures as of January 1, 2021. With 350 million euros
worth of start-up investments, Orange Ventures will focus on early stage start-ups in Africa and
the Middle East in addition to more mature companies in Europe and the US.

In January 2021, Orange agreed to sell part of its fixed fiber to the home (FTTH)
business in France to a consortium of three investors for about 1.3 billion euros ($1.58 billion).
The buyers – La Banque des Territoires, part of France’s state-owned bank Caisse des Depots; insurer
CNP Assurances; and EDF Invest consortium – agreed to purchase 50 percent of Orange Concessions. The
entity covers about 4.5 million FTTH plugs in rural France.

In November 2020, the firm agreed to buy a 54 percent stake in Telekom Romania Communications from
Deutsche Telekom’s OTE. Orange will pay OTE 268 million euros (nearly $319 million) for the controlling
stake in Romania’s second largest fixed telecom provider.


[return to top of this report]