Seagate Technology Company Brief

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Company Brief
Seagate Technology

by Faulkner Staff

Docid: 00016390

Publication Date: 1710

Report Type: VENDOR


Seagate Technology makes hard disk drives and other storage products. Its
storage technology is used in systems ranging from PCs and workstations to
high-end servers and mainframes. It also offers data recovery services.
The company has been seeing an increase in its stock price as it expands
its Solid State Drive (SSD) business, as well as expanding its operations
through both acquisitions and new product launches. This company brief
discusses Seagate’s history and recent activities.

Report Contents:

Fast Facts

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Name: Seagate Technology

10200 S De Anza Blvd.
Cupertino, CA 94014
Phone: (408) 658-1540
Type: Computer Storage Device Developer
Founded: 1979
Number of Employees: 45,487 (2016)
Revenues (Fiscal 2016): $12.66 billion
Stock: STX (Nasdaq)


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Seagate Technology was founded in 1979 and serves as a leading
manufacturer of storage devices. Its products are used for computers,
consumer electronic devices, high-end servers, and mainframes, in addition
to consumer and security/surveillance products. Seagate employs more than
45,487 (2016). In 2010, it reincorporated from the Cayman Islands to
Ireland, announcing with it a name change to “Seagate Technology Public
Limited Company.” Some of the top moments in its history have included:

  • 1979 – Is founded.
  • 1996 – Completes its merger with Conner Peripherals.
  • 2002 – Launches its IPO.
  • 2003 – Enters the notebook hard drive market.
  • 2005 – Acquires Mirra.
  • 2006 – Purchases Maxtor.
  • 2007 – Acquires EVault.
  • 2009 – Rolls out its lineup of BlackArmor storage
  • 2010 – Is reincorporated in Ireland.
  • 2011 – Acquires Samsung’s hard disk drive business.
  • 2012 – Completes its acquisition of the controlling
    interest in LaCie.
  • 2013 – Ships two billion hard drives for the first
  • 2014 – Acquires Avago’s LSI Flash business …
    Receives a $630 million settlement from Western Digital for alleged
    misappropriation of trade secrets.
  • 2015 – Combines the operations of Seagate Cloud
    Systems and Seagate Electronic Solutions … Introduces its “Living
    Logo” brand.
  • 2016 – Launches the 5TB mobile BarraCuda and the 2TB
    FireCuda, which are based on the 2.5 inch 1TB platters introduced in
  • 2017 – Introduces the Nytro 5000 M.2 non-volatile
    memory express SSD and the Nytro 3000 Serial Attached SCSI SSD.

Key Executives

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Seagate’s key executives include:

Executive Chairman: Stephen Luczo

CEO: Dave Mosley

Chief Information Officer: Ravi Naik


  • President, Cloud Systems and Silicon Group: Phil Brace
  • President and Chief Operating Officer : Dave Mosley
  • Executive Vice President: Albert Pimentel

Senior Vice Presidents:

  • Senior Vice President and Chief Technology Officer: Mark Re
  • Senior Vice President, Human Resources, Internal Communications and
    Community Engagement: Joy Nyberg
  • Senior Vice President, Global Sales and Sales Operations: B.S. Teh
  • Senior Vice President, Chief Legal Officer and Corporate Secretary:
    Kate Schuelke
  • Senior Vice President of Finance, Corporate Communications and
    Treasury: Kate Scolnick

Executive Vice Presidents:

  • Executive Vice President, Worldwide Sales and Marketing: James J. Murphy
  • Executive Vice President and CFO: David H, Morton, Jr.

Major Products

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Seagate is a developer of electronic data storage products such as hard
disk drives, solid state and solid-state hybrid drives, PCIe cards, and
SATA controllers as well as storage subsystems, HPC computing solutions,
and data storage services. Its portfolio is designed for enterprise
servers and storage systems in mission-critical and nearline applications,
client compute applications, and non-compute applications such as DVRs,
personal data backup systems, external storage systems, and surveillance
systems. Other products include storage enclosures, integrated application
platforms, and HPC data storage offerings.

Table 1 shows the major offerings within Seagate’s portfolio.

Table 1. Product Portfolio
Product Type Description
Enterprise Storage Enterprise Performance HDDs 10,000-15,000RPM drives for high random
performance server applications, ranging from 300GB-1.8TB.
Enterprise Capacity and Archive HDDs 2.5″-3.5″ with storage capacity up to
6TB and 7,200RPM speeds.
Enterprise SSDs Up to 800GB in capacity and running up
to 128Gbps SAS. Also offers 4TB Nytro accelerator cards.
Client Compute

Desktop HDDs and SSHDs 3.5″ desktop drives in traditional HDD
and SSHD configurations, with up to 4TB of capacity.
Mobile HDDs and SSHDs 5-9.5mm drives with 250GB-2TB capacity
and supporting HDD and SSHD for mobile needs.
Client Non-Compute

Video HDDs Optimized for video streaming in
always-on applications, with a capacity of up to 4TB.
Surveillance HDDs Support the high-write workload of
always-on, always-recording video surveillance systems. Offer
support for multiple hard drive streams and capacities of up to
NAS HDDs NAS drives to support small and medium
businesses, and also incorporate interface software with error
recovery controls, power settings, and vibration tolerance.
Available with up to 6TB of capacity.
Branded Solutions External backup storage solutions
shipped under the Backup Plus and Expansion product lines, as well
as under the Samsung and LaCie brand names. Available in
capacities ranging from 500GB-8TB. Also includes NAS and Personal
Cloud centralized network storage with up to 40TB of capacity and
secure, “anywhere” file access.

Major Competitors

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Seagate competes primarily with hard drive manufacturers for enterprise,
client compute, and non-compute applications; solid-state drive
developers; and PCIe accelerator card makers. Its main competitors include
Western Digital, which operates both Western Digital and Hitachi Global
Storage Technologies, as well as Toshiba. The company also faces
less-direct competition from electronic data storage product

Recent Activity

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In September, Seagate allied with Tencent Technology to be a supplier of
storage offerings and a strategic partner. It also teamed with Baidu in
September to cooperate on big data analysis and advanced storage
implementation. In product news, Seagete launched enhanced versions of two
flash technologies for mixed workflows. These include the Nytro 5000 M.2
non-volatile memory express SSD and the Nytro 3000 Serial Attached SCSI SSD.

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